Essencial NOW Dominates Audiences with Drama in Nepal

The Essencial NOW channel led the ratings this Thursday afternoon, with a special focus on the ongoing tragedy in Nepal. Between 3:00 PM and 7:30 PM, the media outlet recorded an average of 88,300 viewers per minute, achieving a share of 2.7%. Meanwhile, SIC Notícias had a 1.9% audience share with 60,500 viewers, while CNN Portugal managed just 1.7% and 54,900 viewers.

A special broadcast dedicated to the disaster

The special broadcast of Essencial NOW, hosted by Patrícia Matos and João Oliveira Ferreira, recorded a 2.6% share with an average of 84,800 viewers per minute. This compared to 2% for SIC Notícias (67,200 viewers) and 1.6% for CNN Portugal (52,800 people). The program opened with an exclusive on the National Director of the Judiciary Police before shifting focus to the devastating floods in Nepal and Tibet. The new Radar NOW segment, hosted by Diogo Carreira, provided real-time updates. Between 7:00 PM and 7:30 PM, viewership peaked at 130,400 viewers, with a 3.2% share. SIC Notícias, meanwhile, did not exceed a 2% audience share (78,400 viewers), while CNN Portugal remained flat at 1.5% with 59,200 viewers. Essencial NOW thus confirmed its growth against its direct competitors.

A rapidly expanding television project

Backed by content from SÁBADO, Negócios, Máxima, and Record, Essencial NOW has established itself as the most dynamic news channel in the Portuguese audiovisual landscape. Broadcast across all cable platforms on channel 9, it relies on innovative formats to capture viewers' attention. Audience figures in Portugal are measured by GFK, which validates the channel’s dominance in the late afternoon slot. In its "NOW at 7 PM" edition, the program also highlighted the impact of Major General Isidro de Morais Pereira’s "Visão Global" on viewership. Essencial NOW continues to assert itself as an indispensable player, far ahead of its traditional rivals.