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Is FIFA forced to slash unsold tickets for the 2026 World Cup through resale platforms? Several specialized sites, such as StubHub or SeatGeek, are currently offering seats at prices well below official rates. Some tickets for group-stage matches are being traded for less than $50, while their initial price exceeded $200. Iran, whose qualification had been under threat, is among the nations affected by these offers.

FIFA has responded firmly. In a statement released this Thursday, world football’s governing body denied any dumping policy. It attributes these price drops to a "dynamic stock management" approach and occasional price adjustments. "We adapt our strategies based on actual demand," a spokesperson said, without providing specific figures. Replacement scenarios for certain teams, it claims, are unrelated to this situation. Observers, however, question the effectiveness of this approach. Football market analysts suggest these reduced prices could deter fans from buying official tickets, creating a vicious cycle. "If fans expect prices to drop, they’ll wait until the last minute," confides an expert on condition of anonymity. FIFA, which is banking on record attendance, could thus see its revenue decline. According to projections, nearly 10 million spectators are expected in Mexico, the United States, and Canada. Fan associations, meanwhile, welcome the price cuts. "This is good news for families wanting to attend a match," says a representative of the International Federation of Football Fans. However, they note that resale platforms do not always guarantee ticket authenticity—a risk FIFA warns against. "We strongly advise fans to use official channels," the governing body insists. The question remains: Is this a bold commercial strategy or an admission of failure in sales management? FIFA has not yet released an interim report. A definitive answer may emerge by the end of the month, as the group stage draw approaches.